Product marketing certification Have spent 2 years as SaaS founder and 3 years in Presales/GTM at SaaS Org, so I am very new to PMM. PMM Career Track: Learn the secrets of successful product marketing through practical frameworks, real-world examples, and hands-on projects to maximize your impact. Every certificate has been created to equip learners with theoretical and practical knowledge and real-life problem-solving skills to be successful in an entry-level job. The Association of International Product Marketing and Management (AIPMM) is dedicated to advancing global excellence in product, marketing, and brand management education. Great product managers own every stage of a product’s lifecycle, from ideation to product retirement, and everything in between. Our Product Marketing Certification equips you with the knowledge you need to develop data-driven go-to-market strategies, oversee seamless product launches, and make an impact on your target audience. Expert industry organizations and platforms - like the Project Management Institute for project management, Tableau for data analytics, and Figma for UX design, to name a few - consulted and collaborated on material. Verified certifications and badges are issued via Credly. This is the definitive product marketing program. Dec 16, 2024 · The Certificate in Product Ownership Analysis is a product management certification designed for those who want to demonstrate their proficiency in integrating business analysis and product ownership operations with the Agile methodology. 1. The Product Focus certification covers the full range of product management and product marketing disciplines. This course is everything a product marketer needs to navigate our incredibly cross-functional and rapidly evolving discipline. pmmschool. com. Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers. Join today! Here are the 10 best Product Marketing Manager certifications to pursue in 2025, hand-picked by our career growth team. Minidegree Training Program : Product Marketing Become the voice of the customer and build winning go-to-market strategies. I feel I know the basics but finding it difficult to do the day to day JTBD on a perfection standpoint, need structured w 4 days ago · Q: What is Product Marketing? Product marketing is the process of bringing a product to market, promoting it, and selling it to a customer. 5. Meghan Keaney Anderson is a writer and marketing executive with twenty years of experience at the intersection of brand, product marketing and demand generation. It also guides product managers in ensuring the success of a product in the marketplace. Product marketing, or the process of bringing a product to market, is an increasingly critical role that sits at the intersection of the marketing and product management functions. Since 2014, Product School has been at the cutting edge of Product Management education. The certification body publishes a body of knowledge (for AIPMM it is The Guide to the Product Management and Marketing Body of Knowledge®). ️Certificate? Yes. Through strategic partnerships and sponsorships, we deliver valuable content, training, certification programs, and professional networking opportunities to support industry professionals in their growth and success. Certifications are a great way to showcase your knowledge and professional achievements on your LinkedIn profile. The Certified Product Marketing Manager is an AIPMM certification that helps you understand core product marketing functions. "I just went through the PMA Product Marketing Certification program, and I can truly say that it is the new standard when it comes to getting certified in product marketing. PMA is the go-to place for 1,000s of product marketers. Our best-in-class certifications are designed to help you gain practical, real-world knowledge from experts with decades of experience. See how the Accord Framework is used to enhance a product's value proposition. We’ve got it all. About me: Joined as new Product Marketing Manager for a B2B SaaS. Earn a certificate in digital marketing and get on the fast track to a new career. Wondering how to make sure your launches succeed? We're here to guide you. With Product Marketing Certified: Core, your team will get on the same page with the knowledge, tactics, and tools to propel your company's revenue - with teachings from prominent PMM experts at orgs like LinkedIn, IBM, and Adobe. Steve Gaylor has been developing product management and marketing teams and growing organizations for more than 25 years. Certified Product Marketing Manager – A Product Management Career. 🛠️ Unlock proven PMM frameworks: Get battle-tested tools and knowledge to boost customer acquisition, nurture loyalty, and optimize performance for growth. Apr 3, 2023 · 📩 Newsletter – Subscribe here: https://henrythepmm. How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses. The Google Digital Marketing & E-commerce Certificate features practical training and hands-on activities to help you leverage AI for marketing. Product marketing is a crucial aspect of any business, and it involves promoting and selling a product or service to potential customers. Take charge of your career with a Product Certification from Pragmatic. Advancement An AIPMM certification can help with promotions and opportunities, as it shows a commitment to professional development and a high level of competence. Learn the skills and strategies of product marketing from experts and get certified by the Product Marketing Alliance. Alignment is everything in business, especially product marketing. From pricing, market research, and OKRs to personas, positioning, and go-to-market, Product Marketing Core has it all. Learn from an experienced Silicon Valley Product Marketing Manager with a top MBA Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large companies including Sony PlayStation & Google affiliated startups. Mar 30, 2024 · Product Marketing Fundamentals: Master the core principles of product marketing, from market analysis to effective messaging, and elevate your career in marketing strategy. New Product Strategy & The Bugaboo Case Learn how to develop new product ideas. Our certification is widely recognized and known within the industry, and employers frequently ask us to confirm that potential employees are certified. com/🎯 1:1 Coaching – Book a session A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. Propel your product and career to the next level with our fully self-paced certification program. The certification is not tied to one training organization and generally has a network of independent training partners who conduct certification preparation training. Sep 2, 2020 · Then take it to the next level and get certified with Product Marketing Core; aka, the new standard of product marketing. Enroll for free, earn a certificate, and build job-ready skills on your schedule. Designed for marketers, PMMs, and GTM leaders who want to drive adoption, sharpen positioning, and make their product the only real choi Product Marketing Certified: Core Learn the A-Z of product marketing at your own pace, live & online and now in-person with our experts in residence. ‍ Hey Jeff, Fellow stuck in the same problem. Online resources, 24/7 communities, global events, reports, awards, courses, mentors, jobs and podcasts. A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. Top Product Marketing Certifications to consider in 2025 Certifications are a great way to show your expertise in a certain field, and can help you get your next job, or even a promotion. She currently runs Marketing for Jasper, an AI platform that helps companies create on-brand AI content anywhere. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. Product Manager Certification by Pragmatic Institute : This program emphasizes a market-driven approach to product management, ensuring that your products are well-aligned with customer needs. Certified Product Marketing Manager (280Group) If you want to become a certified product marketing manager, then this course from 280Group can help you in your quest. . It involves understanding the target audience, creating a go-to-market strategy, and aligning the product’s positioning, messaging, and sales enablement with customer needs. 5/5. com/🚀 PMM School – Join now: https://www. Community-powered education designed to fast-track your product marketing career. The Certified Product Marketing Manager (CPMM™) credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace. Add to your profile for employers to verify authenticity and completion date. Welcome to the Product Marketing community. They are the backbone of a product's success, and ultimately, of the company’s success. Product Marketing Course. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts. 6% Snag yourself a pay increase average of 5. Enroll now! Product marketing is a growing role - and it’s becoming increasingly competitive. As a Product Manager, you need to master product positioning, deliver messaging that captivates customers, create exceptional go-to-market plans, and choose metrics to demonstrate impact. Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. She's the creator of our flagship course, Product Marketing Certified: Core, which is taken and trusted by 10,000+ PMMs globally, and oversees The Alliance's entire suite of education offerings. 👩🏼‍🏫 11 modules 📙 68 chapters 87 exam questions ⏰ 10+ hours. This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. Apr 17, 2024 · PMA’s very own product marketing certification program, Product Marketing Core, serves up a slice of PMM fundamentals - and then some. The CPMM™ focus begins with a successful launch and continues as the product moves through growth, maturity and eventual decline. Not sure to choose PMA, Reforge or PMM Bootcamp. Your lead instructor Trusted by the world's largest brands, Product Marketing Certified: Core (PMMC) is the gold standard, recognized by CIM and CPD. Aug 10, 2023 · 5 Best Product Marketing Courses, Tutorials, Certification: Digital Product Management by University of Virginia [Coursera]. It emphasizes the "go-to" functions that coordinate internal activities and strive for the best possible outcome for the A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. AIPMM is the largest internationally recognized professional association for product managers, with more than 65 countries. The International Institute of Business Analysis (IIBA) offers the course online and typically takes ten weeks to complete. Become a Product Marketing Manager. Built with leading product marketing experts at orgs like Dropbox, Shopify, LinkedIn, Airtable, Meta, and more, our certifications are nothing short of world-class. In addition to the Certified Product Manager track, there are certification tracks in product marketing, innovation, and agile. The Certified Product Marketing Manager (CPMM) credential, offered by the Association of International Product Marketing and Management (AIPMM), is a globally recognized certification that validates a professional's expertise in product marketing. Coursera’s online product marketing and management course help you to define a way for your product to reach the right audience under the right management. This course provides a structured certification program covering essential aspects of product marketing, from market research to go-to-market strategies. Product Marketing Certification™ Professional Training and Coaching San Francisco, CA 2,483 followers Product Marketing Certification is everything you need to propel your career to the next level. Product Marketing Certified: Core Level | Certified In this short course, you’ll explore the essentials of product marketing, understand how it stands apart from product management, and learn why clear messaging and communication are crucial to its effectiveness. Additionally, she has authored a highly acclaimed non-fiction book, "Product Marketing Misunderstood," enjoyed by 1,000s and rated 4. The first and most sought-after product management and product marketing certifications in the world. Dive into the most comprehensive PMM course covering the A to Z from pricing to positioning, sales enablement to OKRs, with practical insights and real-life stories. This path includes the product management and product marketing skills you need to become a Certified Product Master. Transform you career with Coursera's online Product Marketing courses. Not only is the actual certification program rigorous and engaging, but the supporting materials, templates, videos, and other industry tool-chest items are product marketing gold in their own right. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more. Log in to Credly directly here. So, learning everything from head to toe isn't the only goal of PMMs—it's also being a spectacular team leader that enables team collaboration to skyrocket by picking the members of the product team carefully. He has demonstrated success in strategic-leadership roles, providing solutions to a broad variety of industries, including electronics, consumer products, IT and financial services. Skills you’ll gain: Market Analysis, Product Development, Strategic Planning, Prioritization Techniques, Internal Communication. This certificate program gives you the necessary tools and tactics to make strategic decisions that will impact the growth and viability of your product, organization, or venture. Get Pragmatic Certified: Product Manager Certification Foundations is the first step to becoming a certified product manager. 6% when you earn your Pragmatic certification badges. The Certified Product Manager® credentials signify a comprehensive understanding of the responsibilities involved in championing new products throughout the front end of the product life cycle, from conception to launch. 🔥 A course comprising 11 modules , 68 chapters , and 19+ hours of learning , Product Marketing Core is the perfect ally for industry newbies and seasoned practitioners alike, with unmissable insights whether you’re B2B or B2C, physical or SaaS. Adding an official certification (all our courses are accredited by the CIM and CPD) to your resume is a surefire way to stand out from the crowd and land your dream role. 🧠 Master the B2C product lifecycle: Gain a deep understanding of the end-to-end process and learn to think strategically at every stage of the customer lifecycle. They balance customer needs, production capabilities, and business profitability to make decisions at each step along the way. With this product marketing certification, you’ll grasp the what, why, and how of every aspect of product marketing – and that’s a promise. May 2, 2025 · Product Marketing Alliance is the largest global collective of product marketing managers committed to driving demand, adoption and the overall success of their products. Apply templates for new product strategy, including ideation, subtraction, task unification, division, and multiplication. Course; By Product Marketing Mar 12, 2025 · Product Marketing Certified: Core (Product Marketing Alliance) The Product Marketing Certified: Core program course . Product marketing manager certifications demonstrate your competency as a product marketing manager to employers. Product School certifications are the gold standard in Product Management and are recognized across the industry. substack. AIPMM certifications are well-recognized and respected in the product management and marketing industry. In this article, we will explore the various aspects of product marketing, including understanding the target audience, developing messaging and content, establishing a strong brand Product Marketing Certified (PMC): Offered by the Product Marketing Alliance, this course covers everything from market research to go-to-market strategy. Learn how to use AI to develop a marketing strategy and conduct market research directly from Google experts. Jan 8, 2025 · The best certifications for a product marketing manager are Professional Certified Marketer (PCM), Project Management Professional (PMP), and Certified Scrum Product Owner (CSPO). 280 Group is a great option for AIPMM certification completion. Course; By Product Marketing Here at PMA, you can learn from the collective success and experience of the world’s biggest product marketing community. The course is designed by expert instructors of 280Group, who are well versed with all the major concepts and strategies of Product management. With our proprietary Pragmatic Framework, we integrate product best practices with data-driven insights and design principles to create products that your market actually wants. Product Marketing Certified: Core. #10 Product Marketing Certified: Leadership by Product Marketing Alliance. You’ll learn the operational product principles and advanced product marketing strategies you need to successfully bring your products to market. For troubleshooting, contact certifications@pragmaticinstitute. It focuses on how to apply best practice tools and approaches in real-world situations. Product Marketing Certified - Core Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers. Explore the full list here for prices, links, and other details. This course covers pricing, research, positioning, messaging, GTM, communication, and more. Once you’ve successfully completed it, you just need to take Focus and Build. xdxryoa erkqz dhsp hvibw vlqev ethf cutiljv fxzz pegh aqkkrkh zsv viwg kbctiv swg hdl